What's in a Name?
The initial inspiration for Crust and the Crumb came, fittingly, in the kitchen, as Heather Hay and Lisa Larson were slapping, folding, and stretching the dough. The subject of healthcare marketing came up, as did the unmet need for a dedicated agency of specialists in the Tampa Bay area. Well, something about the setting, the ingredients (bread interior is called the “crumb”), the craftsmanship, and the creativity of the moment all came together. Thus, Crust and the Crumb was born in 2023.
There's an undeniable truth that transcends business: We all appreciate and crave excellence. Not unlike what you find when you come upon a tempting loaf of small-batch sourdough. The secret to remarkable bread lies in just four simple ingredients: water, flour, salt, and time. The process, on the other hand, is all about quality ingredients, creativity, precision, timing, and experience, much like healthcare marketing.​
Enter Crust and the Crumb. Founded by two creatively driven leaders with decades of NYC and global agency experience under their belt — having built successful campaigns for sales teams, healthcare professionals, and patients — some of that work is presented here.
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Just as great bread leaves an indelible mark on your senses, our marketing leaves a lasting impression on your audience, with work that not only serves its purpose but elevates your brand to new heights. Our approach is thoughtful, inspired, and tailor-made to suit your company’s individual needs. Plus, we fully understand the regulatory review process.
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Choosing Crust and the Crumb isn't just choosing an agency, it's choosing partners who understand the difference between ordinary and extraordinary. Bland versus effective. We’re ready to elevate your brand, captivate your audience, and deliver advertising that satisfies not just the brief, but the soul. Take a look at Our Services >
