Client: Celonova BioSciences Inc., San Antonio, TX

Product Rebrand: Cobra PzF™ NanoCoated Stent

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CeloNova is a global medical device company. The revolutionary COBRA PzF NCS is a NanoCoated, non-drug-eluting stent that allows physicians to safely and effectively treat patients who may benefit from a short, minimum 1-month DAPT requirement.

 

The COBRA PzF NanoCoated Coronary Stent combines a unique, highly deliverable cobalt chromium platform with a Polyzene-F nano-thin polymer. Polyzene-F nanocoating is a proprietary, ultra-thin polymer designed to be durable, elastic, and biocompatible, acting as a barrier between metal, blood, and circulating elements.

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In working with the marketing and sales teams, one of our aggressive goals was to make clinical-looking images not look so boring and simplify the overall brand messaging. We brought key messaging and, an elegant and engaging tone to the HCP-focused campaign which in turn increased inquiries to sales reps by double from the previous two years.​