Client: Senseonics Inc., Germantown, MD

Product Pre-Launch, Launch, and Post-Launch: Eversense® 90-Day CGM System

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The world's only long-term CGM system. Actively manage your diabetes simply and with confidence. An under-the-skin sensor, a removable and rechargeable smart transmitter, and a convenient app for real-time monitoring and management. 

 

The Senseonics team brought us in to help prepare for the product launch pre-FDA approval of their unique GCM system. With their partnership, we developed the strategic imperatives, brand positioning, and value proposition in addition to HCP and patient pathways. Post-FDA approval we built out their HCP training campaign materials that led to engaging and training 1,850 clinicians, country-wide across 50 hospital diabetes centers, surpassing the client’s goal of training 900 clinicians. 

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In addition, we developed a patient ambassador program and social media influencer group, increasing conversion by 25% by utilizing patient ambassadors.​​​